Joe Keehnast

Reviewer
DISC Type : Ci

VP of Product at DealerBuilt

Greater Chicago Area, United States

Overview

Joe Keehnast is the VP of Product at DealerBuilt, with extensive experience in B2B and B2C product management at companies like RevenueWell, Cars. com, and Symantec. A graduate of Indiana University, he is passionate about coaching product managers to help them achieve their personal career vision.

Outside of work, Joe was a contestant on the TV game show Jeopardy! . During college, he participated in a charity event for breast cancer research where he won the talent competition with a dance performance. In his youth, he was also a baseball pitcher.

Unique fact: Joe was a contestant on the popular television game show Jeopardy! in 2014.

Personality Overview

Late Adopter

Informal Yet Blunt

Challenger

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Building in Public
He champions transparency by authoring a "How We Built This" blog series, sharing the strategy and process behind new products at DealerBuilt.
Automotive Tech
His work at DealerBuilt and Cars. com has focused on improving the car buying experience through transparent pricing tools and streamlined digital document management.
Coaching PMs
He explicitly states that a large part of his focus as a leader is learning about his team's motivations and helping them build toward their personal vision.

Media Appearances

Joe has no verified media appearances

Work History

1-2023
VP of Product at DealerBuilt
9-2017 - 11-2022
VP of Product at RevenueWell
12-2013 - 8-2017
Principal Product Manager at Cars.com
4-2007 - 11-2013
Senior Product Manager at Symantec
7-2004 - 3-2007
Strategy Analyst at Microsoft Corporation

Education

B.S in Business from Indiana University Bloomington
Bachelor of Science from Oregon State University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Chicago Area, United States Job Level : Senior Designation : VP of Product at DealerBuilt
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Joe

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Joe take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Joe

Personality Compatibility


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