Joe Ngo

Inquirer
DISC Type : dc

Founder and Owner at Hella Dac Biet Food

San Francisco Bay Area, United States

Overview

Joe is the Founder and Owner of Hella Dac Biet Foods, a company redefining grab-and-go meals for food service operators. He leverages his extensive background as a Senior Product Manager and his Bachelor of Science from UC Davis to create high-margin, low-labor food solutions inspired by the Bay Areas diversity.

Outside of the food industry, Joe has a strong background in technology, having studied frontend web development. He has competed and won in multiple hackathons, demonstrating a passion for creative problem-solving and coding, including developing a platform to help non-traditional job applicants connect with recruiters.

He once co-created a Poker Bot scripted in Ruby that won second place at a hackathon.

Personality Overview

ROI Conscious

Judgemental

Upfront

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Food Entrepreneurship
He is the founder of a food company and shares his journey, including the challenges of slow seasons, retail softening, and planning for large trade shows.
B2B Food Solutions
His company's mission is to provide coffee shops and food service operators with high-quality, easy-to-prepare meals that increase revenue without adding labor.
Bay Area Cuisine
His company, Hella Dac Biet Foods, creates convenient comfort food that is directly inspired by the cultural and culinary diversity of the Bay Area.

Media Appearances

Hi everyone! I'm Joe Ngo and I'm the founder and owner of Hella Dac Biet Food. Featured in Facebook Group

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Work History

1-2021
Founder and Owner at Hella Dac Biet Food
4-2020 - 12-2022
Senior Product Manager at Side
5-2018 - 4-2020
Senior Product Manager at Ingenio
12-2015 - 5-2018
Product Manager at Realogy Holdings Corp.
10-2014 - 11-2015
Associate Product Manager at Esurance

Education

Bachelor of Science - BS from University of California, Davis
2013 - 2013
Frontend Web Development from General Assembly

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Founder and Owner at Hella Dac Biet Food
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Joe

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Joe take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Joe

Personality Compatibility


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