Joe Ruiz

Galvanizer
DISC Type : Id

Executive Vice President - General Manager at Advantage Sales, Marketing- Costco / IBC at Advantage Solutions: Sales, Marketing

Greater Philadelphia, United States

Overview

Joe is a multi-talented executive with a strong, progressive track record across sales, operations, and supply chain management. His career includes leadership roles at major CPG companies like Campbell Soup Company and Godiva Chocolatier, leading to his current role as Executive Vice President at Advantage Solutions. Colleagues describe him as proactive, collaborative, and a genuine leader.

He holds a Bachelor of Science from East Carolina University and maintains an interest in his alma mater. This connection suggests a loyalty to the institutions that have shaped his career and personal development, indicating he values long-term relationships and foundational experiences.

Joe possesses a unique blend of expertise across strategic planning, market execution, and cost containment within the CPG sector.

Personality Overview

Pragmatic

People-Oriented

Self-Assured

A combination of speed and relationship gets the best response from them.  They will fight for you if they come to believe in you. They prefer to ensure that they are in control of the situation.

Topics They Care About

CPG Supply Chain
Has extensive, progressive experience in supply chain management with major industry leaders including Campbell Soup Company and Godiva Chocolatier.
Sales Operations
Demonstrates expertise in strategic planning, market plan execution, cost containment, and customer service for consumer packaged goods.
Leadership & Mentoring
Described by colleagues as a proactive and supportive leader with a genuine ability to lead up, down, and across an organization.

Media Appearances

Joe has no verified media appearances

Work History

8-2021
Executive Vice President - General Manager at Advantage Sales, Marketing- Costco / IBC at Advantage Solutions: Sales, Marketing
6-2018 - 8-2021
Senior Vice President - General Manager at Advantage Sales, Marketing, Technology - IBC Division at Advantage Sales, Marketing, Technology - IBC Division
7-2017 - 8-2018
Vice President at Advantage Solutions: Sales, Marketing, Technology - IBC Division
12-2016 - 6-2017
President - Belvas USA at Belvas Chocolates - USA
12-2015 - 6-2016
Senior Vice President Sales at Madmne Alexander

Education

BS from East Carolina University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater Philadelphia, United States Job Level : Leadership Designation : Executive Vice President - General Manager at Advantage Sales, Marketing- Costco / IBC at Advantage Solutions: Sales, Marketing
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Insights For Selling To Joe

During A Call Or A Meeting

DO's

  • Use words like ‘partner’, ‘together’, ‘impact’ etc.
  • Appeal to their sense of self-worth and how they will impact their organization
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t make promises that are hard to keep
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joe is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Joe

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Joe move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Joe take some risk or not?

  • If necessary, they will be ready to take risks.

You And Joe

Personality Compatibility


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