Joe Sikora in

Joe Sikora

Critic · DISC type C
Senior Paid Media Strategist at Fathom
📍 Cleveland, Ohio, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
25 Years
Current Role
Senior Paid Media Strategist
Job Level
Junior
Location
Cleveland, Ohio, United States
Personality Overview

How Joe shows up

Precise
ROI Driven
Critic

It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Priorities

Topics Joe cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2022
Senior Paid Media Strategist
Fathom
3-2021 - 4-2022
Integrated Media Director
The Adcom Group
12-2020 - 3-2021
Strategic Media Consultant
The Adcom Group
9-2020 - 11-2020
Head of Strategic Paid Media Initiatives
All Media Design Group
11-2017 - 5-2020
Director of Performance Marketing - Paid Media
Brandmuscle
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2006 - 2008
Master of Business Administration - MBA
Cleveland State University
1996 - 1999
BA
Robert Morris University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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