Joel Bayley

Examiner
DISC Type : cs

Director of Sales | Institutional Equity Sales at Stifel Europe

Greater London, England, United Kingdom

Overview

Joel Bayley is a Director of Equity Sales at Stifel, specializing in capital access for UK growth companies through IPOs, fundraising, and share register rebuilding. He holds a Master of Science from the University of Nottingham and a Level 3 certification in UK Financial Regulation from the CISI.

He has worked with companies in unique sectors like specialty chemicals, assisting businesses such as Iofina, a vertically integrated iodine producer, during key growth phases.

Personality Overview

Process Oriented

Late Adopter

Unexpressive

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

UK Growth Companies
His professional focus is centered on helping UK-based growth companies access capital markets for expansion and development.
Equity Fundraising
He specializes in institutional equity sales, IPOs, and secondary fundraisings, connecting investors with corporate opportunities.
Specialty Chemicals
He has demonstrated a specific interest in the specialty chemicals sector, particularly businesses involved in halogen production.

Media Appearances

Joel has no verified media appearances

Work History

12-2025
Director of Sales | Institutional Equity Sales at Stifel Europe
6-2024 - 12-2025
Director of Sales | Institutional Equity Sales at Canaccord Genuity - Global Capital Markets
5-2022 - 6-2024
Vice President of Sales | Institutional Equity Sales at Canaccord Genuity - Global Capital Markets
1-2019 - 5-2022
Equity Sales Associate | Institutional Equity Sales at Canaccord Genuity - Global Capital Markets
7-2017 - 1-2019
Corporate Broking at Daniel Stewart & Company

Education

2018 - 2018
CISI Level 3 Award for Introduction to Investment and Level 3 UK Financial Regulation from The Chartered Institute for Securities & Investment (The CISI)
2014 - 2015
Master of Science (MSc) from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Director of Sales | Institutional Equity Sales at Stifel Europe
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Insights For Selling To Joel

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joel is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Joel

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Joel move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Joel take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Joel

Personality Compatibility


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