Joel Brown, NTP, CPT

Trailblazer
DISC Type : ID

Sr. Manager, Brand Content - Walmart Business at Walmart Business

Sacramento, California, United States

Overview

Joel is a Sr. Manager of Brand Content at Walmart Business and a certified Nutritional Therapy Practitioner. He combines expertise in brand storytelling with a passion for wellness, running his own coaching practice. Colleagues describe him as collaborative, calm, supportive, and an empathetic leader.

Outside of his corporate role, Joel is a husband and father to two boys. His own journey from an unhealthy lifestyle to a health advocate fuels his passion. He is a self-described lover of good food and strong coffee, focusing on helping other dads over 40.

Joel transformed his own life from being a pack-a-day smoker into a dedicated nutrition and fitness coach.

Personality Overview

Values Relationships

Friendly But Fast

Assertive

They are more likely to be open to unproven but exciting technologies.  They respond better to a combination of speed and relationship. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Men's Health Over 40
He runs a personal coaching business focused on helping busy dads 40+ rebuild their energy, strength, and drive, often discussing testosterone and blood sugar balance.
Brand Storytelling
As a Senior Manager at Walmart Business, his primary role involves developing and evolving the company's brand voice and storytelling through various forms of content.
Functional Wellness
His coaching headline and business description emphasize longevity and functional wellness, aiming to reverse or prevent chronic health issues through nutrition.

Media Appearances

Joel has no verified media appearances

Work History

3-2024
Sr. Manager, Brand Content - Walmart Business at Walmart Business
5-2021
Owner at Joel Brown Wellness, LLC
7-2021 - 1-2024
Senior Copy Manager at Walmart
2-2020 - 7-2021
Copy Manager at Walmart
7-2015 - 2-2020
Editorial Manager at Walmart

Education

2020 - 2021
Nutritional Therapy Practitioner from Nutritional Therapy Association
1997 - 2002
BA from Sonoma State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Sacramento, California, United States Job Level : Middle Designation : Sr. Manager, Brand Content - Walmart Business at Walmart Business
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Insights For Selling To Joel

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joel is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Joel

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Joel move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Joel take some risk or not?

  • They can take risks if necessary.

You And Joel

Personality Compatibility


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