Joel Cooper

Questioner
DISC Type : c

Senior Advisor at Attanz Research

London, England, United Kingdom

Overview

Joel Cooper is the Managing Director of Kinetic Outcomes, helping CEOs of mid-sized companies achieve revenue growth. With 26 years of experience, colleagues describe his work as "investment-grade" and praise his sharp analytical mind. He earned his BA and MBA from the University of Warwick.

Based on his background, Joel has a deep appreciation for history, having earned his undergraduate degree in the subject. He maintains a strong connection to his alma mater, the University of Warwick, following both the main university and its prestigious business school.

His strategic project experience is remarkably global, covering projects in 113 different countries.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Investment-Grade Strategy
This is the core theme of his professional writing and advisory work, focusing on creating strategies that boards and investors will confidently back.
Revenue Growth
His headline and company mission are centered on helping mid-sized companies build and strengthen their revenue growth through strategic analysis.
B2B Development
His experience includes extensive B2B opportunity identification and market entry analysis for clients in the technology and telecom sectors.

Media Appearances

Joel has no verified media appearances

Work History

11-2023
Senior Advisor at Attanz Research
4-2023
Managing Director at Kinetic Outcomes
8-2018 - 4-2023
Senior Director - Strategy & Market Intelligence at GlobalData Technology
4-2015 - 8-2018
Director - Africa & Middle East at GlobalData Technology formerly Pyramid Research
1-2014 - 3-2015
Senior Strategic Marketing Manager at Orange

Education

2007 - 2010
Education details unavailable from MBA (Warwick), pass with distinction
1996 - 1999
Education details unavailable from University of Warwick, BA Hons History

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Senior Advisor at Attanz Research
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Insights For Selling To Joel

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Joel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Joel take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Joel

Personality Compatibility


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