Joel Friedland

Critic
DISC Type : C

Principal at Brit Properties

Chicago, Illinois, United States

Overview

Joel Friedland is a Principal at Brit Properties with over 40 years of experience in Chicagos industrial real estate market. A University of Michigan graduate, he previously co-founded and sold Epic/Savage Realty Partners. He specializes in acquiring and managing properties for investors, leveraging his extensive expertise in leasing and sales.

Outside of his professional life, Joel is a family-oriented individual who enjoys spending time with his three grandchildren. His personal interests include playing golf and gardening, a passion he uses to celebrate significant business achievements. He is also dedicated to mentoring the next generation of real estate professionals.

His investment firm operates on a uniquely conservative principle: acquiring industrial properties with zero debt and holding them for decades.

Personality Overview

Information Seeker

Precise

Negotiator

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Debt-Free Investing
He champions an ultra-conservative, risk-averse strategy of acquiring industrial real estate with all cash and no debt, a philosophy shaped by weathering four economic downturns.
Industrial Real Estate
With a 40+ year career focused exclusively on Chicago's Class B industrial properties, he has deep expertise in leasing, sales, and asset management in this niche.
Mentoring Talent
He is passionate about developing future leaders in real estate, having trained over 60 professionals in his career and currently mentoring several young people in the industry.

Media Appearances

Episode #107 - Joel Friedland - Principal, Brit Properties. Featured in YouTube

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Joel Friedland | Co‑Founder, Brit Properties – GowerCrowd Podcast. Featured in GowerCrowd

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Work History

5-2003
Principal at Brit Properties
1991 - 2013
Founding Partner at Epic/Savage Realty Partners

Education

Bachelor's Degree from University of Michigan
1977 - 1979
Education details unavailable from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 35 Location : Chicago, Illinois, United States Job Level : Senior Designation : Principal at Brit Properties
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Insights For Selling To Joel

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joel is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Joel

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Joel move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Joel take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Joel

Personality Compatibility


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