Joel Skaff

Balancer
DISC Type : S

Market Activation Manager at Owens Corning

Seattle, Washington, United States

Overview

Joel is a Market Activation Manager at Owens Corning, specializing in the millwork and building materials industry. His background includes sales roles at Masonite® and experience as a real estate developer and realtor. He holds a Bachelor of Business Administration from Towson University.

Drawing from his past roles in real estate, Joel has a foundational understanding of property development and sales. He is driven by a constant search for new and innovative ways to enhance his sales expertise and has expressed gratitude for the connections that have supported his career growth.

His career shows a unique pivot from hands-on real estate development and sales to a corporate role in the building materials manufacturing sector.

Personality Overview

Good Listener

Diplomatic

Process-Oriented

They are courteous and respectful but practical.  They are willing to make long-term decisions. They like following the process even if it takes time to reach any conclusion.

Topics They Care About

Market Activation
His current role at Owens Corning is focused on activating markets, indicating a focus on go-to-market strategies and driving product adoption in specific regions.
Building Materials
His experience at Owens Corning and Masonite, coupled with a background in millwork products, shows deep expertise in the building materials industry.
Sales Innovation
He is constantly seeking "new and innovative ways to enhance" his understanding of sales, showing an interest in modern sales techniques and strategies.

Media Appearances

Joel has no verified media appearances

Work History

4-2024 - 11-2025
Market Activation Manager at Owens Corning
7-2022 - 4-2024
Area Sales Manager at Masonite®
11-2020 - 7-2022
Realtor Sales Associate at Monument Sotheby's International Realty
8-2019 - 7-2022
Real Estate Developer at Stonewall Capital LLC

Education

2017 - 2021
Bachelor of Business Administration - BBA from Towson University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Seattle, Washington, United States Job Level : N/A Designation : Market Activation Manager at Owens Corning
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Insights For Selling To Joel

During A Call Or A Meeting

DO's

  • Be very observant about how they perceive the risk in the decision
  • Unless they are the decision maker, bring other stakeholders into the process early
  • Focus on making them comfortable before really commencing the sales motion

DONT's

  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Don’t try to be overly social in the early interactions
  • Don’t brush off their concerns, their comfort with you will go down

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joel is

  • For them, low risk, acceptance by others and strong collaterals are most important.
  • Will you ever get a clear answer from Joel

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Joel move?

  • They can be some of the slowest decision makers.
  • Can Joel take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Joel

Personality Compatibility


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