Luke Johnson

Inspirer
DISC Type : id

Senior Demand Marketing Manager at Unmuted | B2B SaaS Marketing

Amsterdam, North Holland, Netherlands

Overview

As the Senior Demand Marketing Manager at Unmuted, he specializes in B2B SaaS marketing for organizations with complex sales cycles. His expertise lies in implementing growth programs and proven playbooks to accelerate pipeline growth. He holds a Bachelor of Business Administration and a certification in Growth Hacking.

He has a keen interest in the intersection of technology and marketing, exploring the potential of AI tools. His online presence suggests a reflective personality with a sense of humor, often posting about marketing paradoxes and sharing career insights.

He is actively exploring advanced marketing use cases for AI, specifically asking his network for their applications of tools like Claude Code.

Personality Overview

Generous

Charming & Persuasive

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

AI in Marketing
His professional headline states he is exploring what's possible with AI in Marketing and he actively engages his network on the topic.
B2B Growth
His role at Unmuted focuses on helping B2B SaaS companies with high-value sales cycles grow faster using established playbooks and growth processes.
Creative Strategy
He emphasizes creating marketing with original thought and distinctive value, warning against the pitfalls of simply copying competitors' successful ads.

Media Appearances

Luke has no verified media appearances

Work History

3-2025
Senior Demand Marketing Manager at Unmuted | B2B SaaS Marketing
12-2023 - 3-2025
CMO at Trezy
5-2022 - 12-2023
Head of Growth at Trezy
5-2022 - 12-2023
Marketing & Growth Advisor at Kiitos Technologies
10-2021 - 5-2022
Marketing Director (Interim) at Kiitos Technologies

Education

2018 - 2018
2-Day Growth Hacking Crash Course from Growth Tribe
2011 - 2014
Bachelor of Business Administration (BBA) from University of Plymouth

More Information

Social Presence :

Prographics :

Exp : 8 Location : Amsterdam, North Holland, Netherlands Job Level : Middle Designation : Senior Demand Marketing Manager at Unmuted | B2B SaaS Marketing
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Luke

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Luke take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Luke

Personality Compatibility


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