Joel Varty

Galvanizer
DISC Type : Id

CTO, President at Agility

Toronto, Ontario, Canada

Overview

Joel is the Chief Technology Officer at Agility CMS, where he has driven product innovation for over 20 years. He specializes in composable, API-first, and cloud-native platforms and holds a Bachelor of Arts from the University of Guelph. Colleagues consistently describe him as exceptionally smart, a talented developer, and an expert debugger.

Outside of his tech leadership role, Joel is an active runner who trains for and completes half-marathons. He maintains a personal website where he documents his coding projects, such as rebuilding the site with AI, and shares his thoughts on business literature he is reading.

He recently led Agility CMS to win the CMS Idol 2025 award with a live, GenAI-powered product demonstration.

Personality Overview

People-Oriented

Trusting

Pragmatic

They will fight for you if they come to believe in you.  They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them.

Topics They Care About

Generative AI
Recently won an award for a GenAI-powered demo and uses AI tools for personal coding projects, which he documents on his blog.
Composable Architecture
A vocal advocate for moving beyond monolithic systems to flexible, composable, and headless platforms, a topic he frequently discusses on podcasts.
Modern Development
Passionate about modern development practices and headless technology, holding certifications as a Microsoft Azure Developer Associate.

Media Appearances

Agility CMS' CTO, Joel Varty, Inspires Discussions on Customer‑Centric Innovations at the CMS Experts Event. Featured in EIN Presswire

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Joel Varty, CTO of Agility: What's New With Agility & Composable .... Featured in YouTube

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Work History

2-2021
CTO, President at Agility
5-2019 - 2-2021
President at Agility
11-2018 - 2-2021
Chief Technology Officer at Agility
2-2005 - 2-2021
VP of Innovation & Development at Agility
2-2003 - 2-2005
Solution Architect at Point Alliance Inc.

Education

1995 - 1999
Bachelor of Arts from University of Guelph

More Information

Social Presence :

Prographics :

Exp : 27 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : CTO, President at Agility
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Insights For Selling To Joel

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing how others made similar decisions
  • Invite them for a lunch or a drink/coffee
  • Talk about other customers and how they have derived value from your product

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t make promises that are hard to keep

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joel is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Joel

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Joel move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Joel take some risk or not?

  • If necessary, they will be ready to take risks.

You And Joel

Personality Compatibility


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