Joelle Drummond MA (She/Her)🌈

Inquirer
DISC Type : dc

Director of Sales & Marketing at Tomos Watkin Brewery

Greater Swansea Area, United Kingdom

Overview

Joelle Drummond is a multi-award-winning entrepreneur, co-founding Drop Bear Beer Co. , the worlds first female and LGBTQIA+ founded carbon-neutral alcohol-free brewery. She is also the Director of Sales & Marketing for the traditional Welsh brewery, Tomos Watkin. A Swansea University graduate and Honorary Fellow, she is an expert in brand creation and international trade.

Driven by a passion for social impact, Joelle actively supports the LGBTQ+ community through her companys charity partnership with Galop. She has a strong personal connection to her Welsh heritage, with family ties to the regions coal mining history, which inspires her product innovation. People who have worked with her describe her as determined, passionate, and enthusiastic.

Joelle and her wife acquired and revitalized the historic Tomos Watkin brewery, saving a classic Welsh brand while simultaneously pioneering the alcohol-free market.

Personality Overview

ROI Conscious

Judgemental

Demanding

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Alcohol-Free Market
Co-founded and leads Drop Bear Beer Co. , an award-winning non-alcoholic craft beer brand, and actively drives its national and international expansion into major retailers.
Welsh Brewing Heritage
After acquiring the legacy brand Tomos Watkin, she is revitalizing its portfolio and expanding its presence beyond Wales, celebrating traditional Welsh brewing for a modern audience.
Sustainable Business
Her company, Drop Bear Beer Co. , is Wales' first B-Corp brewery and the world's first carbon-neutral alcohol-free brewery, showing a deep commitment to ethical and green practices.

Media Appearances

Joelle has no verified media appearances

Work History

8-2023
Director of Sales & Marketing at Tomos Watkin Brewery
4-2019
Director of Sales & Marketing at Drop Bear Beer Co.
10-2018
Co-Founder at Drop Bear Beer Co.
7-2018 - 2-2019
Project Manager at Wolfestone
10-2016 - 3-2017
Operations Support Officer at YGAP

Education

2017 - 2018
Master's degree from Swansea University / Prifysgol Abertawe
2012 - 2016
Bachelor of Arts - BA from Swansea University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Swansea Area, United Kingdom Job Level : Mid-senior Designation : Director of Sales & Marketing at Tomos Watkin Brewery
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Insights For Selling To Joelle

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joelle is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Joelle

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joelle move?

  • Their decision making speed is somewhere in the middle.
  • Can Joelle take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Joelle

Personality Compatibility


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