Crispin Busk

Observer
DISC Type : ci

Founder at Yompi

Bristol, England, United Kingdom

Overview

Crispin Busk is a serial entrepreneur who founded the premium instant noodle brand Kabuto Noodles, growing it into a major supermarket success. He is now the owner of Yompi, a science-backed dog supplement company. A graduate of the University of Cambridge, his career began in sales and marketing, notably with Bristol-based Pieminister.

Passionate about health and fitness, Crispin maintains a daily routine of waking up early to exercise. His business ventures are often inspired by identifying gaps in the consumer market for higher quality products, a strategy he applied to both noodles and now pet wellness. He is a prominent figure in Bristols entrepreneurial scene.

His idea for Kabuto Noodles came after noticing the disconnect between high-quality restaurant noodles and the unhealthy instant options in supermarkets.

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Brand Building
Successfully founded and scaled two distinct consumer brands, Kabuto Noodles and Yompi, by creating premium alternatives in established markets.
Pet Wellness
His current venture, Yompi, focuses on creating high-quality, vet-approved soft chews to improve dog health, reflecting a professional and likely personal interest.
Health & Fitness
States that he loves health and fitness, gets up early to exercise, and believes feeling healthy is the best way to get things done.

Media Appearances

Crispin has no verified media appearances

Work History

11-2025
Founder at Yompi
6-2010
Owner Founder at Kabuto noodles
6-2005 - 6-2010
Sales Manager at pieminister ltd
account manager at Tribal DDB

Education

1993 - 1996
2:1 from University of Cambridge
Education details unavailable from radley college

More Information

Social Presence :

Prographics :

Exp : 20 Location : Bristol, England, United Kingdom Job Level : Leadership Designation : Founder at Yompi
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Insights For Selling To Crispin

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crispin is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Crispin

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Crispin move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Crispin take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Crispin

Personality Compatibility


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