Joep Van den Nieuwenhuizen

Questioner
DISC Type : c

Content Marketeer at Kingspan Light + Air

's-Hertogenbosch, Noord-Brabant, Nederland, Netherlands

Overview

Joep is a versatile Content Marketeer at Kingspan Light + Air, specializing in translating complex technical information into understandable and engaging B2B content. With a Bachelor of Arts, he focuses on strategic website improvements and SEO. A recommendation highlights him as a reliable and creative marketer with an affinity for digital tools.

Outside of marketing, Joep is a passionate musician with a background in Music Production and Composition. He has worked as a freelance music teacher, providing guitar, bass, and ukulele lessons to students of all ages, and also creates musical arrangements.

He has operated his own freelance music teaching business called MuziekJoep.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Technical Storytelling
His stated mission is to convert complex technical information into attractive and understandable marketing materials for diverse B2B audiences.
Music & Guitar
He is a former freelance guitar, bass, and ukulele teacher with a formal education in music production and composition.
B2B Content Strategy
He is responsible for creating and coordinating a wide range of content, including blogs, email campaigns, social media, and customer cases for Kingspan.

Media Appearances

Joep has no verified media appearances

Work History

4-2022
Content Marketeer at Kingspan Light + Air
1-2019 - 4-2022
Content Marketeer at Design Solutions bv
6-2015 - 3-2021
Freelance Gitaarleraar at MuziekJoep
6-2018 - 12-2018
Online Marketing Specialist at Dataplus B.V.
6-2015 - 9-2017
Freelance Tekstschrijver at ContentJoep

Education

2010 - 2017
Bachelor of Arts - BA from Fontys University of Applied Sciences
2009 - 2010
Vooropleiding Music Production and Composition from HKU (Hogeschool voor de Kunsten Utrecht)

More Information

Social Presence :

Prographics :

Exp : 10 Location : 's-Hertogenbosch, Noord-Brabant, Nederland, Netherlands Job Level : N/A Designation : Content Marketeer at Kingspan Light + Air
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Insights For Selling To Joep

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joep is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Joep

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Joep move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Joep take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Joep

Personality Compatibility


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