Joerg Grasser

Energizer
DISC Type : I

Chief Financial Officer at CV Sciences, Inc.

San Diego Metropolitan Area, United States

Overview

Joerg Grasser serves as the Chief Financial Officer at CV Sciences, Inc. , where he applies over 20 years of experience in accounting, finance, and operations. His background includes roles at KPMG, Peregrine Semiconductor, and Ballast Point Brewing, with a focus on publicly traded companies.

His leadership experience includes guiding all accounting operations, managing SEC reporting for a companys IPO, and serving as the project lead for a full ERP implementation (Microsoft Dynamics AX).

Personality Overview

Relationship Oriented

Informal

Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Financial Strategy
As CFO, he partners with the CEO and Board to drive financial strategy, support growth, manage capital raising, and oversee investor communications.
SEC Reporting & SOX
Has extensive experience managing SEC filings (10-K, 10-Q, S-1) and implementing SOX controls, critical for publicly traded companies.
Operational Efficiency
Demonstrated success in improving processes, such as reducing the month-end close cycle from over 15 days to just 5 days at Ballast Point.

Media Appearances

CV Sciences, Inc. Appoints Joerg Grasser as New Chief Financial Officer. Featured in GlobeNewswire

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CV Sciences, Inc. (CVSI) Q1 2025 Earnings Call Transcript. Featured in Seeking Alpha

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Work History

12-2018
Chief Financial Officer at CV Sciences, Inc.
6-2015 - 12-2018
Controller at Ballast Point Brewing Company
10-2014 - 6-2015
Senior Director of Accounting at Sequenom
10-2010 - 10-2014
Director Financial Planning and Reporting at Peregrine Semiconductor
10-1997 - 10-2010
Senior Audit Manager at KPMG

Education

Master of Business Administration from Keller Graduate School of Management of DeVry University
Diplom-Betriebswirt from Fachhochschule Regensburg

More Information

Social Presence :

Prographics :

Exp : 28 Location : San Diego Metropolitan Area, United States Job Level : Leadership Designation : Chief Financial Officer at CV Sciences, Inc.
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Insights For Selling To Joerg

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joerg is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Joerg

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Joerg move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Joerg take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Joerg

Personality Compatibility


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