Joey Banks

Energizer
DISC Type : I

Founder & CEO at Baseline Design, LLC

Columbus, Ohio, United States

Overview

Joey Banks is the Founder and CEO of Baseline Design, where he helps product teams integrate AI, Figma, and design systems. A Miami University alumnus, he has led design system initiatives at Webflow and Strava and is described by colleagues as having an "amazing eye for design. "

He is deeply invested in the design community, frequently speaking at events like Figmas Schema conference and sharing his expertise on AI workflows. He shows a clear passion for education and enjoys teaching others, which led to the creation of his successful Figma course.

His educational course, "Level Up with Figma, " achieved a significant milestone by being featured on the prestigious "Lennys List, " a well-regarded resource in the tech and product community.

Personality Overview

Imaginative

Informal

Full Of Energy

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Design Systems
His entire career is focused on building and scaling design systems for companies like Strava and Webflow, and now through his own consultancy, Baseline Design.
Figma Education
He created the "Level Up with Figma" course and is passionate about teaching, as evidenced by his sessions and workshops aimed at empowering other designers.
AI in Design
His company's mission is to help teams integrate AI into their design workflows, and he actively participates in sessions discussing AI's impact on design.

Media Appearances

Joey has no verified media appearances

Work History

11-2021
Founder & CEO at Baseline Design, LLC
1-2025 - 3-2025
Design Systems Designer at Handshake
5-2024 - 12-2024
Design Systems Designer at Tonal
3-2024 - 8-2024
Design Systems Designer at Strava
7-2022 - 10-2023
Senior Product Designer, Design Systems at Webflow

Education

2011 - 2015
Bachelor's degree from Miami University

More Information

Social Presence :

Prographics :

Exp : 2 Location : Columbus, Ohio, United States Job Level : Leadership Designation : Founder & CEO at Baseline Design, LLC
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Insights For Selling To Joey

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joey is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Joey

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Joey move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Joey take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Joey

Personality Compatibility


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