Joey Cummings

Energizer
DISC Type : I

Founder at The Joey Company

Brooklyn, New York, United States

Overview

Joey Cummings is the founder of The Joey Company, an integrated marketing agency she established in 1991. With an extensive background as an Executive Creative Director at top agencies and an MA from New York University, people have called her an "advertising genius. "

Outside of her agency, Joey is actively involved in her community. She serves on the board of the DUMBO Business Improvement District, where she provides residential representation for the neighborhood she works in.

She is the creative force behind the iconic and enduring "Its Finger Lickin Good" campaign for KFC.

Personality Overview

Believer

Informal

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Creative Advertising
Her career is built on creative leadership, highlighted by her work on KFC's iconic "It's Finger Lickin' Good" campaign.
Integrated Marketing
She founded The Joey Company in 1991, which is described as a "fully evolved integrated marketing agency" located in DUMBO, Brooklyn.
Consumer Insights
Her company's philosophy is "Seeing What Others Fail To See®, " focusing on harnessing insights to build strategies that move consumers emotionally.

Media Appearances

The Belonging Sessions 008: Joey Cummings of The Joey Company. Featured in Hello My Name Is Scott

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The Belonging Sessions 008: Joey Cummings of The Joey Company. Featured in Hello My Name Is Blog

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Work History

1-1991
Founder at The Joey Company
1988 - 1990
EVP Executive Creative Director at Young & Rubicam
1988 - 1989
EVP Executive Creative Director at Bozell
1986 - 1988
EVP Chief Creative Officer at TracyLocke
1985 - 1986
EVP Executive Creative Director at Bates

Education

1996 - 1999
MA from New York University
1967 - 1971
BA Double Major from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 55 Location : Brooklyn, New York, United States Job Level : Leadership Designation : Founder at The Joey Company
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Insights For Selling To Joey

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joey is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Joey

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Joey move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Joey take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Joey

Personality Compatibility


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