Joey Cummings in

Joey Cummings

Energizer · DISC type I
Founder at The Joey Company
📍 Brooklyn, New York, United States

Joey Cummings is the founder of The Joey Company, an integrated marketing agency she established in 1991. With an extensive background as an Executive Creative Director at top agencies and an MA from New York University, people have called her an "advertising genius. "

Outside of her agency, Joey is actively involved in her community. She serves on the board of the DUMBO Business Improvement District, where she provides residential representation for the neighborhood she works in.

She is the creative force behind the iconic and enduring "Its Finger Lickin Good" campaign for KFC.

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Experience
55 Years
Current Role
Founder
Job Level
Leadership
Location
Brooklyn, New York, United States
Personality Overview

How Joey shows up

Believer
Informal
Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Joey cares about

Creative Advertising
Her career is built on creative leadership, highlighted by her work on KFC's iconic "It's Finger Lickin' Good" campaign.
Integrated Marketing
She founded The Joey Company in 1991, which is described as a "fully evolved integrated marketing agency" located in DUMBO, Brooklyn.
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Career

Work history

1-1991
Founder
The Joey Company
1988 - 1990
EVP Executive Creative Director
Young & Rubicam
1988 - 1989
EVP Executive Creative Director
Bozell
1986 - 1988
EVP Chief Creative Officer
TracyLocke
1985 - 1986
EVP Executive Creative Director
Bates
In the press

Media appearances

The Belonging Sessions 008: Joey Cummings of The Joey Company. Featured in Hello My Name Is Scott
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The Belonging Sessions 008: Joey Cummings of The Joey Company. Featured in Hello My Name Is Blog
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Education
1996 - 1999
MA
New York University
1967 - 1971
BA Double Major
The University of Georgia
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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