Johan Gedde in

Johan Gedde

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Founder and Managing Director at XOutcomes
📍 Arlington, Virginia, United States

Johan Gedde is a Customer Success and CX executive with over 17 years of experience scaling SaaS companies. As the Founder of XOutcomes, he designs frameworks to enhance product adoption, retention, and revenue growth. He holds a Bachelors degree from the University of Maryland and is described by colleagues as strategic, focused, and a supportive mentor.

Johan is passionate about bridging the gap between strategy and execution in customer experience. He serves as an advisor to the University of Richmonds Customer Experience Program, where he provides expert guidance to faculty and students, acts as a mentor, and contributes to the programs effectiveness.

He has a proven track record of dramatically improving Net Promoter Scores (NPS), boosting it from 11 to 50 at one company and 52 to 78 at another.

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Experience
8 Years
Current Role
Founder and Managing Director
Job Level
Leadership
Location
Arlington, Virginia, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Johan cares about

CX Strategy
His career is dedicated to building scalable Customer Success frameworks that drive retention and growth for SaaS companies, as demonstrated by his founding of XOutcomes.
Signal-Based Scoring
He advocates for moving away from subjective customer health scores, believing that real, signal-based data is crucial for proactive and effective customer success management.
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Career

Work history

4-2024
Founder and Managing Director
XOutcomes
11-2022 - 4-2024
SVP, Customer Success and Experience
Curbio
1-2022 - 1-2023
Advisor to The Customer Experience Program
University of Richmond
3-2021 - 8-2022
SVP, Customer Success and Experience
ThreatConnect
3-2017 - 2-2021
Executive Vice President, Customer Success & Global Operations
Surefire Local
In the press

Media appearances

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Education
Bachelor’s Degree
University of Maryland
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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