Johan Gedde

Trailblazer
DISC Type : DI

Founder and Managing Director at XOutcomes

Arlington, Virginia, United States

Overview

Johan Gedde is a Customer Success and CX executive with over 17 years of experience scaling SaaS companies. As the Founder of XOutcomes, he designs frameworks to enhance product adoption, retention, and revenue growth. He holds a Bachelors degree from the University of Maryland and is described by colleagues as strategic, focused, and a supportive mentor.

Johan is passionate about bridging the gap between strategy and execution in customer experience. He serves as an advisor to the University of Richmonds Customer Experience Program, where he provides expert guidance to faculty and students, acts as a mentor, and contributes to the programs effectiveness.

He has a proven track record of dramatically improving Net Promoter Scores (NPS), boosting it from 11 to 50 at one company and 52 to 78 at another.

Personality Overview

Informal

Achievement-Oriented

Assertive

They will fight for you if they come to believe in you.  They are not against taking risks and can make tough decisions when required.
 They are charming and can persuade others to support their decisions.

Topics They Care About

CX Strategy
His career is dedicated to building scalable Customer Success frameworks that drive retention and growth for SaaS companies, as demonstrated by his founding of XOutcomes.
Signal-Based Scoring
He advocates for moving away from subjective customer health scores, believing that real, signal-based data is crucial for proactive and effective customer success management.
AI in Customer Success
He views AI as a strategic tool that elevates the Customer Success Manager role by automating routine tasks, allowing CSMs to focus on high-value strategic functions.

Media Appearances

Johan has no verified media appearances

Work History

4-2024
Founder and Managing Director at XOutcomes
11-2022 - 4-2024
SVP, Customer Success and Experience at Curbio
1-2022 - 1-2023
Advisor to The Customer Experience Program at University of Richmond
3-2021 - 8-2022
SVP, Customer Success and Experience at ThreatConnect
3-2017 - 2-2021
Executive Vice President, Customer Success & Global Operations at Surefire Local

Education

Bachelor’s Degree from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 8 Location : Arlington, Virginia, United States Job Level : Leadership Designation : Founder and Managing Director at XOutcomes
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Insights For Selling To Johan

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Build a trustworthy relationship while keeping the product center-stage
  • Help them visualize the impact of their decision

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johan is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Johan

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Johan move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Johan take some risk or not?

  • If necessary, they will be ready to take risks.

You And Johan

Personality Compatibility


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