Johan Hernandez

Critic
DISC Type : C

Digital Asset Business Manager at Towerbank International Inc.

Panamá, Panama

Overview

Johan is an Industrial Engineer and Digital Asset Business Manager at Towerbank International, holding a Masters degree in Blockchain & Crypto. He focuses on leveraging blockchain technology for business innovation and is a frequent speaker at international conferences on institutional crypto adoption and Bitcoin payments in Latin America.

Described as an entrepreneur with "out of the box" thinking, Johan is passionate about building communities. He co-founded OffChain Latams Panama chapter to connect local blockchain professionals. His background includes optimizing operations and managing complex projects, reflecting a commitment to efficiency and leadership.

Unique fact: Johan is actively bringing a traditional banking perspective to the digital asset space, speaking on panels titled "Banking on Bitcoin" at major industry events.

Personality Overview

ROI Driven

Information Seeker

Precise

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Institutional Crypto
As a Digital Asset Manager at a bank and a speaker at institutional events like MERGE Madrid, he is focused on bridging traditional finance with crypto.
Bitcoin in LATAM
He recently spoke on a panel about Bitcoin payments in Latin America, sharing real-world use cases and insights from his experience at Towerbank.
Blockchain Innovation
His Master's degree and current role are centered on using blockchain and crypto to drive innovation and create new business solutions.

Media Appearances

Johan has no verified media appearances

Work History

6-2025
Digital Asset Business Manager at Towerbank International Inc.
4-2024 - 6-2025
Business Executive at Towerbank International Inc.
9-2023
Co-Founder, OffChain Latam at OffChain Global
11-2021 - 3-2024
School Services Coordinator at International School of Panama
12-2020 - 3-2023
Transportation & After School Coordinator at International School of Panama

Education

11-2022 - 12-2023
Master en Blockchain y Crypto from Three Points The School for Digital Business
2009 - 2014
Licenciatura en Ingenieria Industrial from Universidad Tecnológica de Panamá

More Information

Social Presence :

Prographics :

Exp : 14 Location : Panamá, Panama Job Level : Middle Designation : Digital Asset Business Manager at Towerbank International Inc.
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Insights For Selling To Johan

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johan is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Johan

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Johan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Johan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Johan

Personality Compatibility


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