Johan Åhlén in

Johan Åhlén

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Head of Global Marketing and Brand, Global Marknadschef at AFRY
📍 Greater Stockholm Metropolitan Area, Sweden

Johan is an executive marketing leader with extensive experience turning brand and communication into measurable growth drivers at prominent companies like AFRY, Scandic Hotels, Hasselblad, and SAS. Colleagues describe him as a thoughtful, strategic, data-driven, and positive leader, skilled at building high-performing global teams and aligning marketing with commercial priorities.

His professional passion extends to the art and technology of photography, having led global repositioning for the iconic camera brand Hasselblad. He has expressed a desire to inspire the world through the power of photography.

He contributed to SASs award-winning brand platform, "We Are Travellers."

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Current Role
Head of Global Marketing and Brand, Global Marknadschef
Location
Greater Stockholm Metropolitan Area, Sweden
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Priorities

Topics Johan cares about

Global Brand Strategy
He has built and transformed global brand and marketing functions at several major Nordic companies, including AFRY, Scandic Hotels, and Hasselblad.
Marketing & Sales Alignment
His work focuses on ensuring marketing is a strategic driver of growth, consistently strengthening the commercial alignment between marketing and sales teams.
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Career

Work history

7-2019
Head of Global Marketing and Brand, Global Marknadschef
AFRY
2-2018 - 6-2019
Brand Director
Scandic Hotels
8-2015 - 12-2017
Chief Marketing Officer, Kommunikations- och marknadschef
Hasselblad
10-2014 - 8-2015
Head of Marketing, Marknadschef
SAS (Scandinavian Airlines)
2-2012 - 10-2014
Director of Marketing
SAS (Scandinavian Airlines)
In the press

Media appearances

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Education

Johan has no verified education history

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Behavioral profile

DISC profile (public)

DISC behavioral profile

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