Johanna Singer

Trailblazer
DISC Type : DI

Director, Paid Marketing at Spanx

New York, New York, United States

Overview

Johanna has no verified overview

Personality Overview

Informal

Achievement-Oriented

Assertive

If they come to believe in your value proposition, they will be your champion.  They are more likely to accept new and exciting technologies. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Johanna has no verified topics they care about

Media Appearances

Johanna has no verified media appearances

Work History

8-2025
Director, Paid Marketing at Spanx
12-2021 - 4-2025
Senior Director, Head of DTC Marketing at CaaStle
4-2020 - 12-2021
Associate Director, Performance Marketing at CaaStle
11-2018 - 4-2020
Associate Director, Retention Marketing at CaaStle
7-2016 - 7-2017
Senior Manager, Integrated Marketing & Business Development at Rent The Runway

Education

2013 - 2015
Master of Business Administration (MBA) from Columbia Business School
2005 - 2009
Bachelor of Arts from Bucknell University

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Paid Marketing at Spanx
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Insights For Selling To Johanna

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johanna is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Johanna

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Johanna move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Johanna take some risk or not?

  • If necessary, they will be ready to take risks.

You And Johanna

Personality Compatibility


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