Johannes Hauner

Questioner
DISC Type : c

Geschäftsführer at Süddeutsche Zeitung

Munich, Bavaria, Germany

Overview

Johannes Hauner is the Managing Director of Süddeutsche Zeitung, where he is responsible for digital strategy, IT, and brand management. He is also the Vice President of the IHK for Munich and Upper Bavaria. An economist by training from the University of Augsburg, he focuses on digital transformation and sustainable media models.

He is passionate about the future of journalism and follows international publications like The New York Times and The Atlantic for inspiration and potential partnerships. He is recognized as an expert in digital leadership, focusing on motivating teams and fostering successful collaboration in a digital environment.

He was instrumental in launching the first international licensed version of the popular game "Wordle" in German on SZ. de.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital Subscriptions
He has been central to developing and scaling the "SZ Plus" digital subscription model, significantly growing the paper's paying digital readership.
Future of Publishing
He is focused on defining sustainable business models for independent media and driving the digital transformation of a traditional newspaper.
Media Innovation
He demonstrates a commitment to engaging digital content through strategic collaborations, such as the partnership with The New York Times to launch a German-language Wordle.

Media Appearances

38: Johannes Hauner – Iterativ und interdisziplinär in die Zukunft – mit der Süddeutsche Zeitung. Featured in DigiKompetenz Podcast (Spotify)

See Now

Work History

7-2024
Geschäftsführer at Süddeutsche Zeitung
3-2024
Lehrbeauftragter at Hochschule Landshut
7-2021
Beirat at iq digital media marketing gmbh
4-2021
Geschäftsführer at Süddeutsche Zeitung Digitale Medien GmbH
9-2019 - 3-2021
Mitglied der Geschäftsleitung at Süddeutsche Zeitung Digitale Medien GmbH

Education

2003 - 2008
Dipl. Volkswirt from University of Augsburg
2005 - 2006
Wirtschaftswissenschaften from Athens University of Economics and Business

More Information

Social Presence :

Prographics :

Exp : 17 Location : Munich, Bavaria, Germany Job Level : N/A Designation : Geschäftsführer at Süddeutsche Zeitung
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Insights For Selling To Johannes

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johannes is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Johannes

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Johannes move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Johannes take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Johannes

Personality Compatibility


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