John Backus

Energizer
DISC Type : I

CTO of Cognito at Plaid

San Francisco, California, United States

Overview

John has no verified overview

Personality Overview

Big Picture Person

Imaginative

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

1-2022
CTO of Cognito at Plaid
7-2013
Co-Founder, CTO at Cognito
9-2017 - 8-2018
Technical Lead at Bloom Protocol
6-2012 - 9-2012
Software Developer at KZO Innovations
6-2009 - 9-2011
Software Developer at Koofers.com

Education

2012 - 2014
Dropped Out from Stanford University

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Francisco, California, United States Job Level : Leadership Designation : CTO of Cognito at Plaid
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from John

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can John take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And John

Personality Compatibility


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