John Baker

Wildcard
DISC Type : csi

Head of Customer Optimisation at Clear Business

Bury, England, United Kingdom

Overview

As the Head of Customer Optimisation at Clear Business, she leverages a deep background in sales optimisation and proposition management from her time at Verastar and Zen Internet. A Prince2 certified practitioner, her career is focused on enhancing efficiency and driving performance within sales and customer-facing teams.

She appears to be a highly supportive and team-oriented leader. She actively promotes her network, celebrates team achievements, and encourages colleagues in their personal endeavors, such as participating in charity fundraisers. Her posts suggest she values a motivated and collaborative team environment.

She is currently leading a Salesforce adoption journey within her organization to drive change and improve efficiency.

Personality Overview

Curious But Skeptical

ROI Driven

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Sales Team Efficiency
Her background is in sales and customer optimisation, and she has recently been hiring for roles specifically designed to improve efficiency and drive performance in sales teams.
Salesforce Adoption
She is actively hiring for a role to support her company's "Salesforce adoption journey, " showing a focus on leveraging technology to improve processes and educate users.
Driving Change
In a recent hiring post, she sought a "proactive, driven individual who's passionate about driving through change, " indicating this is a key focus in her current role.

Media Appearances

John has no verified media appearances

Work History

11-2025
Head of Customer Optimisation at Clear Business
5-2022 - 10-2025
Sales Optimisation Manager at Verastar
6-2020 - 5-2022
Sales Operations - Retail at Zen Internet
4-2019 - 6-2020
Senior Propositions Manager at Zen Internet
5-2018 - 4-2019
Proposition Manager - Small Business at Zen Internet

Education

2012 - 2012
Prince2 Foundation & Practitioner from The Knowledge Academy
1998 - 1999
Education details unavailable from Holy Cross College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Bury, England, United Kingdom Job Level : Mid-senior Designation : Head of Customer Optimisation at Clear Business
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from John

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They like to perform full analysis and can take time to make any decision.
  • Can John take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And John

Personality Compatibility


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