Aaron Gwak

Examiner
DISC Type : cs

Founder & CEO at Libeara

Singapore

Overview

Aaron Gwak is the Founder and CEO of Libeara, a fintech venture backed by Standard Chartered that focuses on asset tokenization. With over 20 years in capital markets, including executing over $180B in bonds at Standard Chartered and UBS, he now focuses on making financial assets like government bonds more accessible through blockchain technology.

Driven by a passion for financial inclusion, Aaron is dedicated to leveraging technology to democratize access to investments. His interests also include sustainability and nutrition. Before his banking career, he co-founded a startup in Korea that pioneered PC gaming tournaments, showcasing a long-standing entrepreneurial spirit.

Unique fact: Libeara is Aarons second startup; his first was a company he co-founded in 1998 that revolutionized PC gaming tournaments in Korea.

Personality Overview

Tough To Convince

Late Adopter

Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Asset Tokenization
He leads Libeara to tokenize real-world assets and views it as a fundamental “rethink of ownership” rather than just a technology upgrade.
Financial Inclusion
His venture's core mission is to democratize access to capital markets, making instruments like government bonds accessible to individual investors.
Capital Markets
He has a deep background of over 20 years in traditional capital markets and is now focused on bridging it with blockchain technology.

Media Appearances

Libeara on democratising access to asset tokenisation. Featured in SC Ventures

See Now

Tokenizing the Future: How Libeara is Transforming Funds and Bonds. Featured in Hubbis

See Now

Work History

11-2023
Founder & CEO at Libeara
12-2022 - 11-2023
Libeara - Founder and Venture Lead at SC Ventures by Standard Chartered
10-2020 - 12-2022
Liberty - Venture Lead at SC Ventures by Standard Chartered
6-2016 - 12-2022
Managing Director, Head of Capital Markets, ASEAN at Standard Chartered Bank
6-2012 - 6-2016
Managing Director, Head of Debt Capital Markets, ASEAN at Standard Chartered Bank

Education

1997 - 2002
Bachelor of Business Administration (B.B.A.) from Seoul National University
6-2022 - 8-2022
Executive Education from Saïd Business School, University of Oxford

More Information

Social Presence :

Prographics :

Exp : 26 Location : Singapore Job Level : Leadership Designation : Founder & CEO at Libeara
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Aaron

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Aaron take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Aaron

Personality Compatibility


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