John C.

Enthusiast
DISC Type : i

Partner at Falfurrias Management Partners

Charlotte, North Carolina, United States

Overview

John Comly is a Partner at Falfurrias Management Partners, where he helps lead the firms growth-oriented investments. He has over 20 years of experience scaling businesses, most notably as CEO of Certus for over eight years, where he led its transformation into a leader in professional education. He holds a BA from Washington and Lee University.

John is involved in his community, supporting charitable organizations such as the Novant Health Foundation and Ronald McDonald House Charities of Greater Charlotte. A member of the Young Presidents Organization (YPO), he is also a dedicated fan of the NFLs Baltimore Ravens.

In 2019, while leading Certus, he was named one of the Orlando Business Journals CEOs of the Year for driving significant growth and technological advancement.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Scaling Growth Businesses
His career is defined by investing in and leading high-growth companies, now co-leading the Growth Partners team at Falfurrias Management Partners.
Workforce Education
As CEO of Certus, he transformed the company into a leading provider of professional credentialing and training solutions for over 3. 5 million learners annually.
Authentic Culture
He is passionate about building organizations that successfully merge strong financial results with a genuine and lasting company culture.

Media Appearances

Falfurrias Management Partners Announces Leadership Promotions. Featured in PR Newswire

See Now

Work History

10-2025
Partner at Falfurrias Management Partners
8-2021
Member Board of Directors at Training The Street
5-2021 - 8-2022
Member Board of Directors at NearU
10-2017
Member, Southern 7 Chapter at YPO
7-2017 - 10-2025
Chief Executive Officer at Certus

Education

1997 - 2001
BA from Washington and Lee University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Charlotte, North Carolina, United States Job Level : N/A Designation : Partner at Falfurrias Management Partners
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from John

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will John move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can John take some risk or not?

  • They can take some low-probability risks if needed.

You And John

Personality Compatibility


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