John Cowgill

Enthusiast
DISC Type : i

General Partner at Costanoa Ventures

San Francisco, California, United States

Overview

John Cowgill is a General Partner at Costanoa Ventures, focusing on Seed and Series A investments in AI applications, cybersecurity, and space technology. He leverages his background in product and strategy to guide early-stage companies. John holds a B. S. from Northwestern University.

John is passionate about building deep, trust-based relationships with founders. He seeks to be a collaborative partner, working closely with entrepreneurs who possess both strong conviction and a willingness to learn, aiming to be their first call for support and guidance.

He has a distinct focus on commercializing space, championing companies that are building critical infrastructure like the "internet in space. "

Personality Overview

Optimistic

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Cybersecurity Investing
Invests in and holds board member positions at multiple early-stage cybersecurity companies, including RunReveal, Empirical Security, and detections. ai.
AI Applications
Leads investments in AI-enabled applications, focusing on how artificial intelligence can reshape industries and security.
Space Technology
Actively invests in and promotes companies in the space sector, such as Kepler Communications and Muon Space, that are building foundational infrastructure.

Media Appearances

The Opportunities Costanoa Ventures Sees In Vertical AI. Featured in Crunchbase News

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Costanoa Ventures Closes Two New Funds and Promotes John Cowgill as General Partner. Featured in CityBiz

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Empirical Security Raises $12M to Stop Attacks with Custom Cybersecurity AI Models. Featured in PR Newswire

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Work History

General Partner at Costanoa Ventures
Board Member at Empirical Security
Board Member at detections.ai
Board Member at RunReveal
Board Member at Definite

Education

B.S. from Northwestern University

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Francisco, California, United States Job Level : N/A Designation : General Partner at Costanoa Ventures
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from John

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will John move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can John take some risk or not?

  • They can take some low-probability risks if needed.

You And John

Personality Compatibility


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