John F. Maggio

Wildcard
DISC Type : sci

President at JM Enterprises, LLC

Boulder, Colorado, United States

Overview

John is a multi-company founder and venture capital partner specializing in the CPG food and beverage industry. He co-founded Cocktail Squad, a premium canned cocktail brand, and serves as an Operating Partner at AF Ventures. He is an alumnus of the University of Miami and an instructional coach at the University of Colorado Boulders business school.

An avid sports fan, John has a strong connection to his alma mater, the University of Miami, and its athletic teams. He and his wife, Lauren, have two sons and are active philanthropists, particularly in the healthcare space. He has a stated passion for creating delicious cocktails with high-quality ingredients.

In February 2024, John and his wife Lauren made a $5 million gift to the University of Miami to name the new Lauren and John F. Maggio Cancer Care Center.

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

CPG Brand Building
As the co-founder of Cocktail Squad and an advisor to brands like Ocean's Halo, he has deep experience launching and scaling consumer packaged goods companies.
Food & Beverage Investing
As an Operating Partner at AF Ventures, he actively invests in and supports disruptive food and beverage startups, shaping the future of the industry.
University of Miami
A proud alumnus (A. B. '89), he frequently uses the hashtag #CaneforLife, is a significant donor, and serves on the University's Board of Trustees.

Media Appearances

John has no verified media appearances

Work History

3-2003
President at JM Enterprises, LLC
9-2013
Advisory Board Member at New Frontier Foods Inc.
1-2018 - 7-2023
CEO and Co-Founder at https://www.instagram.com/cocktailsquad/
1-2022 - 6-2023
Instructional Coach at University of Colorado Boulder - Leeds School of Business
12-2013 - 1-2023
Operating Partner & Advisory Board Member at AF Ventures (formerly AccelFoods)

Education

1984 - 1989
Bachelor of Arts - BA from University of Miami

More Information

Social Presence :

Prographics :

Exp : 20 Location : Boulder, Colorado, United States Job Level : N/A Designation : President at JM Enterprises, LLC
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Insights For Selling To John F.

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John F. is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from John F.

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will John F. move?

  • They like to perform full analysis and can take time to make any decision.
  • Can John F. take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And John F.

Personality Compatibility


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