John Fedden

Captain
DISC Type : DS

Introducer at Yinka Fedden ONLINE

Worcester, England, United Kingdom

Overview

John Fedden is the European Director for POV Strategic, where he helps European manufacturers enter and expand into the U.S. market. With over thirty years of experience in international business development and sales, he focuses on connecting strategy with execution. People who have worked with him describe him as knowledgeable, engaging, and insightful.

John has a strong interest in the practical application of AI in business, founding AI Enable Group to help vendors create effective solutions. He also collaborates professionally with his wife, Yinka, introducing her AI training services to UK firms, blending his personal and professional life.

Uniquely for a business development leader, Johns early academic background is in Archaeology.

Personality Overview

Dynamic But Sincere

Consummate Professional

Output-Driven

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

U.S. Market Entry
As European Director at POV Strategic, he leads the OnshoreConnect™ program, which is dedicated to helping European industrial firms successfully establish themselves in the U.S.
Applied AI
He founded AI Enable Group and speaks on turning AI hype into strategic value for businesses, focusing on outcomes over technology. He is also certified in Agentic AI.
B2B Business Development
His career is built on senior sales and marketing roles. He founded AI Enable Group to provide specialist business development services to B2B companies.

Media Appearances

John has no verified media appearances

Work History

4-2026
Introducer at Yinka Fedden ONLINE
6-2025
European Director – POV Strategic at POV Strategic
2023
Founder at AI Enable Group
10-2021 - 10-2023
Consultant at B2B SALES GURU
4-2018 - 10-2021
Head of Global Marketing at AIRSYS Refrigeration Engineering Technology Co. Ltd

Education

1978 - 1983
Archaeology from Old Swinford Hospital School

More Information

Social Presence :

Prographics :

Exp : 36 Location : Worcester, England, United Kingdom Job Level : Mid-senior Designation : Introducer at Yinka Fedden ONLINE
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from John

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can John take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And John

Personality Compatibility


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