John Flores

Energizer
DISC Type : I

Chief Operating Officer at Litehouse

Trabuco Canyon, California, United States

Overview

John Flores is the Chief Operating Officer at Litehouse, an experience management platform. With over two decades of experience, he specializes in large-scale consumer experiences, data-driven operations, and emerging technology. People who have worked with him describe him as attentive, intelligent, and focused. He attended San Francisco State University.

John is a strong supporter of the arts, particularly at the intersection of art and technology. He serves as a Board Member and is on the Executive Committee for the Immersive Arts Alliance, a non-profit dedicated to presenting multidisciplinary exhibits and performances.

He co-founded Britelite Immersive, an award-winning creative technology agency that builds immersive and interactive experiences for major brands.

Personality Overview

Imaginative

Full Of Energy

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Immersive Experiences
Co-founded Britelite Immersive, an agency focused on creating immersive experiences, and has spoken publicly on the topic of storytelling within these environments.
Experience Management
His current company, Litehouse, is an experience management and data platform, a category he has been pioneering since his time at Britelite Immersive.
Smart Venues
Litehouse serves smart venues, and he previously oversaw technology for OCVIBE, a 100+ acre smart city development around the Honda Center in Anaheim.

Media Appearances

John has no verified media appearances

Work History

12-2025
Chief Operating Officer at Litehouse
4-2024 - 12-2025
Chief Innovation Officer at H&S Ventures
11-2021 - 4-2024
Chief Innovation Officer at OC Sports + Entertainment
1-2021 - 12-2022
Board Member, Executive Committee at Immersive Arts Alliance
1-2021 - 12-2021
Co-Founder & Chief Experience Officer at Britelite Immersive

Education

1997 - 1999
Associates from San Francisco State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Trabuco Canyon, California, United States Job Level : Leadership Designation : Chief Operating Officer at Litehouse
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from John

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can John take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And John

Personality Compatibility


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