John Guilfoy

Inspirer
DISC Type : id

Chief Revenue Officer at Green Street

Orlando, Florida, United States

Overview

John Guilfoy is Green Streets Chief Revenue Officer, driving the firms global commercial strategy. With over 25 years of experience, he leads sales, marketing, and revenue operations, specializing in scaling high-growth SaaS and data businesses. He holds a joint MBA from Columbia Business School and London Business School.

He drove the strategic acquisition of College House, a leading data provider for the U. S. student housing sector, to expand Green Streets product suite.

Personality Overview

Fast Adopter

Confident & Optimistic

Achievment Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Global Growth Strategy
He is responsible for Green Street's global commercial strategy and recently highlighted the acquisition of College House as a key milestone in the company's growth.
CRE Intelligence
As a leader at Green Street, he is focused on providing actionable commercial real estate research, news, data, and analytics to clients across the U. S. and Europe.
SaaS Go-to-Market
His career shows a consistent track record of building go-to-market organizations and scaling recurring revenue for high-growth B2B SaaS and data companies.

Media Appearances

Green Street Announces Executive Promotions. Featured in Green Street (Press Release)

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Green Street Announces Leadership Changes to Further Accelerate Innovation and Growth. Featured in Green Street (Press Release)

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Interview with Green Street Executives on Real Estate and Capital Markets. Featured in Green Street – Thought Leadership Video

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Work History

8-2025
Chief Revenue Officer at Green Street
11-2021 - 8-2025
Chief Product Officer at Green Street
7-2020 - 9-2021
Operating Consultant at Insight Partners
6-2019 - 6-2020
COO at accesso Technology Group, plc
1-2017 - 6-2019
Senior Vice President - Sales at TravelClick

Education

2004 - 2005
Master of Business Administration (MBA) from Columbia Business School
2004 - 2005
Master of Business Administration (MBA) from London Business School

More Information

Social Presence :

Prographics :

Exp : 28 Location : Orlando, Florida, United States Job Level : Leadership Designation : Chief Revenue Officer at Green Street
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from John

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can John take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And John

Personality Compatibility


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