John Halley
Login to view DISC.John Halley is the President of Advertising at Paramount, where he leads multiplatform sales across the company’s extensive portfolio, including broadcast, cable, and streaming. An MBA graduate from The Wharton School, he is recognized for driving innovation in advertising technology and strategy, holding chairman roles at OpenAP and the IAB.
Johns professional philosophy is to view industry disruption and change as an opportunity, a perspective shaped by his early career in the music industry during the Napster era. He is focused on the evolution of TV from an awareness tool to a full-funnel marketing vehicle, emphasizing data and performance metrics.
He was instrumental in developing "Outcomes at Scale, " a new product co-developed with iSpot to provide automated attribution reporting across linear and CTV advertising.
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