John Hernández in

John Hernández

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Andean Trade Marketing Manager at Electrolux Group
📍 Bogota, D.C., Capital District, Colombia

John is a senior commercial and trade marketing leader with regional experience across the Andean markets. He specializes in defining commercial strategies, developing sales channels like eCommerce and retail, and leading multidisciplinary teams for major brands like Electrolux Group and Pernod Ricard. He holds a specialization in Marketing Management from Universidad del Rosario.

Outside of his professional life, John is a family man who shares reflections on fatherhood and the milestones of his young daughter. He is also a sports enthusiast who follows the Colombian national soccer team, engaging in discussions about the teams performance and mentality.

He once wrote a heartfelt post reflecting on the joy and challenges of his daughters first year.

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Experience
18 Years
Current Role
Andean Trade Marketing Manager
Job Level
Middle
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics John cares about

Andean Retail Strategy
He manages trade marketing for Electrolux across Colombia, Peru, and Ecuador, focusing on strategy for modern, on-trade, and off-trade channels.
Data-Driven Decisions
His expertise lies in implementing data analysis platforms to optimize commercial execution and inform strategic decision-making.
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Career

Work history

3-2025
Andean Trade Marketing Manager
Electrolux Group
2-2025
Docente posgrado
Universidad Cooperativa de Colombia
7-2022 - 2-2025
Trade Marketing Manager for Colombia & BEV Markets
Pernod Ricard
7-2021 - 7-2022
eCommerce & Core Manager
Pernod Ricard
7-2020 - 7-2021
Core & Hometainment Manager
Pernod Ricard
In the press

Media appearances

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Education
2014 - 2014
Certificación en coaching comercial y ejecutivo
Universidad del Rosario
2014 - 2014
Certificación en Gerencia Comercial
Universidad del Rosario
2009 - 2010
Especialización en Gerencia de Marketing
Universidad del Rosario
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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