John Hewitt in

John Hewitt

Critic · DISC type C
International Marketing & Communications Director at Phygital International DMCC
📍 Lausanne, Vaud, Switzerland

John Hewitt is a sports management executive specializing in marketing and communications for major international organizations. Currently with Phygital International, he has a background with the International Boxing Association (IBA) and SportAccord. He holds a unique BA specializing in Geographic Information Systems and an advanced Masters in Sport Administration from EPFL.

He has a clear passion for the intersection of sport and global development, demonstrated by his past work in strategic partnerships at the United Nations Office on Sport for Development and Peace. John is focused on innovating the future of sport while leveraging its power for positive impact.

His career path shows a distinct progression from traditional global sports governance to the new frontier of phygital—blending physical and digital—sports.

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Experience
12 Years
Current Role
International Marketing & Communications Director
Job Level
Mid-senior
Location
Lausanne, Vaud, Switzerland
Personality Overview

How John shows up

Information Seeker
Critic
Precise

They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Priorities

Topics John cares about

Phygital Sports
As International Marketing Director for Phygital International, he is a leading voice shaping the global narrative for this emerging blend of physical and digital sport.
International Sports Governance
His career includes director-level roles at the International Boxing Association (IBA) and over a decade with SportAccord, giving him deep insight into global sports federations.
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Career

Work history

9-2025
International Marketing & Communications Director
Phygital International DMCC
1-2023 - 7-2024
Director - Marketing and Communications
International Boxing Association IBA
4-2012 - 12-2022
Senior Event Manager - Marketing and Communications
SportAccord
10-2011 - 4-2012
Project Management and Strategic Partnerships
United Nations
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
AISTS Master of Advanced Studies in Sport Administration and Technology (MAS)
EPFL
BA (HONS)
Toronto Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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