John Kenney

Energizer
DISC Type : I

Co-Founder and Partner at CULT Capital

New York City Metropolitan Area, United States

Overview

John Kenney is a Co-Founder and Partner at CULT Capital with over 30 years of experience as a growth capital investor. He specializes in identifying and scaling early-stage consumer brands with cult-like followings, including notable successes like Burts Bees and Supergoop! . He holds a BS from Boston College.

Beyond his investment work, John is deeply engaged with his alma mater, Boston College, where he serves on the Board of Regents. During his time as a student, he was a member of the Rugby Football Club. His interests also include the Woods Hole Oceanographic Institution, suggesting a passion for marine science.

He has a track record of guiding multiple iconic consumer brands from early stages to significant market success.

Personality Overview

Imaginative

Relationship Oriented

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Cult Brand Investing
His firm, CULT Capital, exclusively discovers, funds, and scales emerging consumer brands that have fiercely committed and loyal customer bases.
Growth Capital
Has spent three decades as a growth capital investor, focusing on creating significant equity value in consumer product companies.
Clean Beauty & Wellness
Actively invests in and serves on the board of brands in the clean beauty and wellness space, such as LAWLESS Beauty and Act+Acre.

Media Appearances

John has no verified media appearances

Work History

Co-Founder and Partner at CULT Capital
Board at Subtl Beauty
Board at Act+Acre, Inc.
Board at LAWLESS Beauty
Board at Miyoko's Creamery

Education

BS from Boston College

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Co-Founder and Partner at CULT Capital
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from John

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can John take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And John

Personality Compatibility


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