John Leonelli

Go-getter
DISC Type : d

Director of Sales at Athena

Boston, Massachusetts, United States

Overview

John Leonelli is a sales director at Athena focused on building exceptional teams through culture and shared purpose. A graduate of Quinnipiac University with a degree in Entrepreneurship, colleagues describe him as a passionate, results-oriented, and fiercely determined servant leader who excels at coaching and maintaining forecast precision.

He has an entrepreneurial background, having previously founded a catering business. His approach to sales emphasizes leveraging data and personalization to create a superior and tailored customer experience, viewing technology as a tool to enhance, not replace, human effort in achieving better results.

He believes concise, strategic storytelling is a sales superpower essential for building a strong business case.

Personality Overview

Challenger

Direct & Candid

Self-Confident

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Sales Team Culture
Believes building great sales teams starts with culture, clarity, and shared purpose to turn good organizations into exceptional ones.
AI in Sales
Views AI as a critical tool for leverage, helping to personalize customer messaging and do important work more effectively.
Strategic Storytelling
Considers the ability to weave personal or customer stories into the sales process to be a fluid "sales superpower. "

Media Appearances

John has no verified media appearances

Work History

10-2025
Director of Sales at Athena
8-2022 - 7-2025
Head of B2B Sales & BD, Americas at Babbel
10-2021 - 7-2022
Senior Director of Sales at Reprise
7-2020 - 6-2025
Associate at Revenue Collective
12-2019 - 10-2021
Director of Sales at Mable

Education

BS from Quinnipiac University
Education details unavailable from Lincoln-Sudbury Regional High School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Director of Sales at Athena
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from John

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are neither the fastest decision makers nor the slowest.
  • Can John take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And John

Personality Compatibility


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