John Madden

Enthusiast
DISC Type : i

VP, Global Head of Marketing at Exadel

Boston, Massachusetts, United States

Overview

John Madden serves as the VP, Global Head of Marketing at Exadel, drawing on 17 years of experience as a leading IT industry analyst at Ovum. A graduate of Boston University, he is an expert in AI, IT services, and outsourcing, specializing in creating high-impact research, white papers, and sales collateral.



A colleague highlighted his keen ability to juggle multiple opinions and orchestrate cohesion within large, cross-functional teams.

Personality Overview

Amiable & Agreeable

Consensus Focused

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Agentic AI
He recently and frequently promoted thought leadership content on using Agentic AI to enhance enterprise productivity and create smarter, adaptive workflows.
Thought Leadership
A core focus of his career, he has extensive experience creating research reports, white papers, and other high-level content to establish market expertise.
AI Business Impact
His current company, Exadel, is focused on maximizing AI-driven business impact for clients, a central theme in his current marketing efforts.

Media Appearances

John Madden - VP, Global Head of Marketing at Exadel. Featured in The Org

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Work History

11-2025
VP, Global Head of Marketing at Exadel
3-2023 - 11-2025
Global Thought Leadership Marketing Director at Persistent Systems
9-2017 - 3-2023
Director of Content Management at Amelia
1-2000 - 6-2017
Practice Leader at Ovum
1-2000 - 6-2006
Practice Leader at Summit Strategies

Education

1987 - 1991
Bachelor's degree from Boston University
1983 - 1987
Education details unavailable from Boston College High School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Boston, Massachusetts, United States Job Level : Senior Designation : VP, Global Head of Marketing at Exadel
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from John

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will John move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can John take some risk or not?

  • If it seems really necessary, they can take small risks.

You And John

Personality Compatibility


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