John Martinez

Critic
DISC Type : C

Director of Sales, West at Starco Brands

Orange County, California, United States

Overview

John has no verified overview

Personality Overview

Information Seeker

ROI Driven

Critic

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

3-2024
Director of Sales, West at Starco Brands
3-2024 - 3-2024
Director of Sales, West at Starco Brands/Whip Shots
9-2023 - 3-2024
VP of Sales West Division at Southwest Spirits
2-2021 - 9-2023
Regional Vice President, West at McCormick Distilling Co. Inc. | Holladay Distillery
9-2018 - 2-2021
State Manager at McCormick Distilling Co. Inc. | Holladay Distillery

Education

Bachelor’s Degree from University of Phoenix
Business Marketing from The University of New Mexico

More Information

Social Presence :

Prographics :

Exp : 33 Location : Orange County, California, United States Job Level : Mid-senior Designation : Director of Sales, West at Starco Brands
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from John

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will John move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can John take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And John

Personality Compatibility


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