John McGill

Commander
DISC Type : D

Head of Partnership Marketing at Intact Insurance UK

Sunderland, England, United Kingdom

Overview

John McGill is a strategic marketing leader with over 19 years of experience in the UK insurance sector, primarily with RSA and now Intact Insurance. He specializes in partnership marketing, leading multidisciplinary teams to drive growth. Colleagues describe him as calm, proactive, and collaborative, with a deep understanding of the industry.

John is currently in a period of significant personal and professional transition as he explores new opportunities after nearly two decades with one company. He reflects thoughtfully on this juncture, drawing parallels between life and the racecourse as he embraces the next chapter with excitement.

After 19 years at the same company through multiple brand identities, John is now openly seeking his next leadership role.

Personality Overview

Very Quick

Impact-Driven

Strong-Willed

They are not always relationship oriented.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Partnership Marketing
His core expertise involves leading partnership marketing, managing aggregator relationships, and driving strategic alignment across financial services.
Navigating Career Change
After 19 years at one company, he is now actively and publicly exploring his next career move, making this a timely and relevant topic.
Customer Experience
He leads teams focused on Customer Experience (CX) and ensures that marketing strategies are aligned with evolving customer expectations.

Media Appearances

John has no verified media appearances

Work History

10-2025
Head of Partnership Marketing at Intact Insurance UK
3-2024 - 10-2025
Head of Partnership Marketing at RSA
11-2022 - 3-2024
Senior Marketing Manager - Effectiveness & Trading at RSA
4-2020 - 11-2022
Senior Marketing Manager - Channel Integration at RSA
9-2015 - 4-2020
Aggregator Relationship Manager - Strategic Partnerships at RSA

Education

4-2022 - 9-2023
Higher National Certificate (CertHE) from University of Roehampton
Education details unavailable from Northumbria University

More Information

Social Presence :

Prographics :

Exp : 22 Location : Sunderland, England, United Kingdom Job Level : Mid-senior Designation : Head of Partnership Marketing at Intact Insurance UK
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from John

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can John take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And John

Personality Compatibility


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