John O'Ceallaigh in

John O'Ceallaigh

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Associate Director of Consultancy at PRCO Group
📍 Dubai, United Arab Emirates

John OCeallaigh is a distinguished expert in luxury travel, currently serving as the Associate Director of Consultancy at PRCO Group. A former luxury travel editor for Telegraph Media Group and founder of the consultancy LUTE, he leverages his extensive journalism background to advise global hospitality brands. He holds a BA (Hons) from The University of Manchester.

Originally from Galway, Ireland, and now based in London, John views travel as a path to self-discovery. He has a passion for authentic experiences that connect with nature and finds a perfect holiday in simple seaside drives and pub visits back home in Ireland. As a teenager, he was a youth ambassador for Ireland to Japan.

Unique fact: He was the first-ever guest to stay in The Muraka, the worlds first underwater hotel residence, at the Conrad Maldives Rangali Island.

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Experience
9 Years
Current Role
Associate Director of Consultancy
Job Level
Mid-senior
Location
Dubai, United Arab Emirates
Personality Overview

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Priorities

Topics John cares about

Defining Luxury Travel
He believes true luxury is about authentic, unique experiences and meaningful connections, rather than predictable opulence or scripted service.
Hospitality Branding
Through his consultancy work, he advises hotels, tourist boards, and tour operators on creative strategy, competitor analysis, and how to stand out in the luxury market.
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Career

Work history

9-2024
Associate Director of Consultancy
PRCO Group
7-2019 - 9-2024
Director
LUTE: The Luxury Travel Edit
8-2020 - 8-2021
Branding and Communications Consultant
Vakkaru Maldives
9-2013 - 7-2019
Luxury Travel Editor
Telegraph Media Group
In the press

Media appearances

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Education
2003 - 2007
BA (Hons)
The University of Manchester
Social presence
in
Behavioral profile

DISC profile (public)

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