Rui Brandão

Critic
DISC Type : C

Sales Director South Europe & Iberia at Barnes

Aveiro, Aveiro, Portugal

Overview

Rui Brandão is the Sales Director for Iberia & South Europe at Barnes Molding Solutions, overseeing major brands like Synventive and Thermoplay. With a background in mechanical engineering and a career spanning over two decades, he has extensive experience in sales management and technical solutions. Colleagues have described him as responsible with an enormous will to learn.

He has cultivated a resilient and stress-resistant character throughout his career, thriving when acting under pressure. Rui values personal growth and has focused on developing strong interpersonal and communication skills, particularly within multinational and multicultural environments. His career reflects a journey of continuous development, starting in a small company and advancing into complex leadership roles.

Unique fact: In a post-graduate program, Rui was recognized by the director as the most interested and responsible student in his class.

Personality Overview

Precise

Negotiator

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Molding Solutions
His entire career has been in the tooling and molding industry, from Moldit to his current director role covering multiple molding solution brands at Barnes.
International Sales Leadership
He is in charge of sales for Iberia and South Europe, including France, Italy, North Africa, and Turkey, managing both internal teams and external distributors.
Professional Growth
He explicitly states his ambition to take the "next step forward and growth again to highest level in the company, " showing a clear focus on career advancement.

Media Appearances

Rui has no verified media appearances

Work History

6-2024
Sales Director South Europe & Iberia at Barnes
2-2020 - 6-2024
Regional Sales Manager Iberia at Synventive Molding Solutions
10-2016 - 2-2020
Regional Sales Manager Portugal at Synventive Molding Solutions
11-2015 - 10-2016
Field Sales Engineer at Synventive Molding Solutions
10-1998 - 10-2015
Operations / Production manager at Moldit

Education

10-1993 - 7-1996
Bacharelato from Instituto Superior de Engenharia do Porto
10-1990 - 7-1993
Curso Técnico-Profissional de Moldes from Escola Secundária Soares Basto de Oliveira de Azemeis

More Information

Social Presence :

Prographics :

Exp : 29 Location : Aveiro, Aveiro, Portugal Job Level : Mid-senior Designation : Sales Director South Europe & Iberia at Barnes
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Insights For Selling To Rui

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rui is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rui

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rui move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rui take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rui

Personality Compatibility


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