John Payten

Pioneer
DISC Type : ids

Managing Director at JP Media Services Ltd

United Kingdom

Overview

John Payten is the Managing Director of JP Media Services Ltd, a global media consultancy he founded for the shipping and offshore industries. With over a decade of specialized experience, including as Group Sales Director at the Royal Institution of Naval Architects, he focuses on elevating brand awareness and driving sales. Colleagues describe him as a sharp, critical thinker who applies radical solutions.

Outside of his maritime media career, John is a passionate music producer and songwriter for several artists. He also holds a deep interest in Japanese culture, particularly sake, having helped organize a large tasting event. He is a dan-grade martial artist in Renshinkai karate and has produced a documentary on the subject.

Johns diverse interests extend to producing and directing a feature-length documentary about British karate.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Maritime Media
As founder of JP Media Services and with over 12 years in the sector, he provides PR, media buying, and strategic communications for the shipping and offshore industries.
B2B Publishing
His career includes extensive experience managing advertising and sponsorship revenue for a range of leading B2B maritime magazines at the Royal Institution of Naval Architects.
Music Production
He is a credited producer, lyricist, and composer on several songs released in late 2025, a passion he shares on his professional network.

Media Appearances

John has no verified media appearances

Work History

7-2017
Managing Director at JP Media Services Ltd
8-2008 - 7-2017
Group Sales Director at Royal Institution of Naval Architects
9-2008 - 2-2010
Director at ABC ltd
sales manager at IHS
Previous experience at Various

Education

Education details unavailable from De Stafford
Education details unavailable from Queen's College,Taunton

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Mid-senior Designation : Managing Director at JP Media Services Ltd
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from John

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are generally fast movers and can take quick decisions
  • Can John take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And John

Personality Compatibility


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