John Pedati in

John Pedati

Wildcard · DISC type ics
Vice President of Sales / Marketing at Hurley
📍 Costa Mesa, California, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
27 Years
Current Role
Vice President of Sales / Marketing
Job Level
Senior
Location
Costa Mesa, California, United States
Personality Overview

How John shows up

Friendly But Slow
Curious But Skeptical
Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics John cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

8-2021
Vice President of Sales / Marketing
Hurley
5-2015 - 12-2020
Sr. Director Asia Pacific/Latin America Marketplace / Running
Nike
4-2012 - 4-2015
Marketplace Director
Nike
3-2006 - 4-2012
Category Sales Director
Nike
9-1981 - 6-1989
DTC Field Retail Sales, Buying Line
Macy's
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1981 - 1985
Bachelor of Arts - BA
Georgetown University
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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