John Pedati

Wildcard
DISC Type : ics

Vice President of Sales / Marketing at Hurley

Costa Mesa, California, United States

Overview

John has no verified overview

Personality Overview

Friendly But Slow

Curious But Skeptical

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

8-2021
Vice President of Sales / Marketing at Hurley
5-2015 - 12-2020
Sr. Director Asia Pacific/Latin America Marketplace / Running at Nike
4-2012 - 4-2015
Marketplace Director at Nike
3-2006 - 4-2012
Category Sales Director at Nike
9-1981 - 6-1989
DTC Field Retail Sales, Buying Line at Macy's

Education

1981 - 1985
Bachelor of Arts - BA from Georgetown University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Costa Mesa, California, United States Job Level : Senior Designation : Vice President of Sales / Marketing at Hurley
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from John

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They like to perform full analysis and can take time to make any decision.
  • Can John take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And John

Personality Compatibility


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