John Potter in

John Potter

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Chief Technology Officer at SilverAssist
📍 Redwood City, California, United States

John is a business-first technology leader at SilverAssist, specializing in digital media, advertising technology, and generative AI. A graduate of the University of Massachusetts, he is recognized for translating business strategy into effective technology solutions. Colleagues describe him as a business-savvy, results-driven, and straightforward leader.

Outside of his professional roles, John is involved in charitable causes, participating in a fundraising ride to support Alzheimers awareness. He demonstrates a deep interest in the future of artificial intelligence, particularly the evolution of autonomous AI agents.

Unique fact: John is a co-inventor on patents for a personalization engine that profiles users to deliver relevant content.

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Experience
7 Years
Current Role
Chief Technology Officer
Job Level
Leadership
Location
Redwood City, California, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics John cares about

Generative AI
Currently applying generative AI to data aggregation, content creation, and development processes in his CTO role at SilverAssist.
Advertising Technology
An established thought leader in revenue optimization for publishers, with expertise in programmatic advertising and server-to-server integrations.
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Career

Work history

1-2023
Chief Technology Officer
SilverAssist
11-2018
Principal Consultant - Internet Media, SAAS and Advertising Technology
John Potter & Associates Consulting
1-2020
Strategic Advisor
NoBid
9-2018
Advisor
ColdWater Digital
1-2019 - 11-2022
Chief Technology Officer
HealthiNation (Acquired by GoodRX April 2021)
In the press

Media appearances

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Education
Master of Arts (M.A.)
UMass Boston
Bachelor of Arts (B.A.)
University of Massachusetts Amherst
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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