John Potter

Trailblazer
DISC Type : DI

Chief Technology Officer at SilverAssist

Redwood City, California, United States

Overview

John is a business-first technology leader at SilverAssist, specializing in digital media, advertising technology, and generative AI. A graduate of the University of Massachusetts, he is recognized for translating business strategy into effective technology solutions. Colleagues describe him as a business-savvy, results-driven, and straightforward leader.

Outside of his professional roles, John is involved in charitable causes, participating in a fundraising ride to support Alzheimers awareness. He demonstrates a deep interest in the future of artificial intelligence, particularly the evolution of autonomous AI agents.

Unique fact: John is a co-inventor on patents for a personalization engine that profiles users to deliver relevant content.

Personality Overview

Achievement-Oriented

Assertive

Values Relationships

They are more likely to accept new and exciting technologies.  They are not against taking risks and can make tough decisions when required.
 They are charming and can persuade others to support their decisions.

Topics They Care About

Generative AI
Currently applying generative AI to data aggregation, content creation, and development processes in his CTO role at SilverAssist.
Advertising Technology
An established thought leader in revenue optimization for publishers, with expertise in programmatic advertising and server-to-server integrations.
Technology M&A
Possesses extensive experience in the technical assessment, execution, and integration of mergers and acquisitions in the tech space.

Media Appearances

John has no verified media appearances

Work History

1-2023
Chief Technology Officer at SilverAssist
11-2018
Principal Consultant - Internet Media, SAAS and Advertising Technology at John Potter & Associates Consulting
1-2020
Strategic Advisor at NoBid
9-2018
Advisor at ColdWater Digital
1-2019 - 11-2022
Chief Technology Officer at HealthiNation (Acquired by GoodRX April 2021)

Education

Master of Arts (M.A.) from UMass Boston
Bachelor of Arts (B.A.) from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 7 Location : Redwood City, California, United States Job Level : Leadership Designation : Chief Technology Officer at SilverAssist
URL has been copied!

Insights For Selling To John

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from John

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will John move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can John take some risk or not?

  • If necessary, they will be ready to take risks.

You And John

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.