John Principale

Enthusiast
DISC Type : i

Senior Director, Client Solutions at ALLCITY Network

New York City Metropolitan Area, United States

Overview

John is an accomplished marketing leader at ALLCITY Network, specializing in connecting Fortune 500 brands with audiences through sports and entertainment partnerships. He excels in elevating brand narratives via compelling content and live events. He holds a Bachelor of Arts from Quinnipiac University and has managed annual revenues of over $30 million.

Outside of his executive role, John has a deep-rooted passion for media and broadcasting, stemming from his past experience as a live on-air radio personality in New York City. His recent focus is on expanding local sports coverage in markets like Philadelphia and Chicago, though he personally identifies as a New York Giants fan.

Unique fact: He was a weekend on-air radio host for 92. 3 NOW, one of New York Citys major hit music stations.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Optimistic

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Sports Media Partnerships
His career is built on creating strategic integrations between major brands like Verizon and Lexus and high-profile sports and entertainment properties.
Local Sports Content
He actively promotes the growth of hyper-local team coverage, highlighting the passion of fan bases in cities like Philadelphia, Chicago, and Dallas.
Radio Broadcasting
He has direct experience as a former live on-air talent for a major New York City music station, creating entertaining and interactive content.

Media Appearances

John has no verified media appearances

Work History

9-2024
Senior Director, Client Solutions at ALLCITY Network
4-2022 - 4-2024
Senior Director, Consumer Marketing at Audacy, Inc.
3-2007 - 4-2022
Senior Director, Partnership Activation at Audacy, Inc.
3-2007 - 11-2017
Senior Manager, Account Activation at CBS
3-2010 - 5-2014
Weekend On-Air Talent/ 92.3 NOW at CBS Radio

Education

BA from Quinnipiac University

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Director, Client Solutions at ALLCITY Network
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from John

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will John move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can John take some risk or not?

  • If it seems really necessary, they can take small risks.

You And John

Personality Compatibility


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