John Purrington, CFP®

Questioner
DISC Type : c

Partner / Chief Executive Officer at Armor Investment Advisors, LLC

Raleigh, North Carolina, United States

Overview

John has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

6-2007
Partner / Chief Executive Officer at Armor Investment Advisors, LLC
10-1990 - 5-2007
Technical Support/QA/Product Management at Schwab Performance Technologies
1990 - 2007
Product Manager at Schwab Institutional

Education

2004 - 2005
Executive Certificate in Certified Financial Planning from Duke University’s Continuing Studies program
1987 - 1990
BA from Bucknell University

More Information

Social Presence :

Prographics :

Exp : 36 Location : Raleigh, North Carolina, United States Job Level : Leadership Designation : Partner / Chief Executive Officer at Armor Investment Advisors, LLC
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from John

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can John take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And John

Personality Compatibility


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