John Reed

Wildcard
DISC Type : csi

Head of Video and Social at Meadowlark Media

Fort Lauderdale, Florida, United States

Overview

John has no verified overview

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

John has no verified topics they care about

Media Appearances

John has no verified media appearances

Work History

11-2022 - 5-2024
Head of Video and Social at Meadowlark Media
8-2020 - 11-2021
VP of Content/Production Manager/ at Playmaker
8-2017 - 8-2020
Sr. Producer at Cox Media Group
10-2013 - 7-2017
Digital Producer/Morning Show Host at iHeartMedia
4-2010 - 9-2013
Sr. Digital Producer (106 & ParK) at BET Networks (a subsidiary of Viacom Inc.)

Education

9-1995 - 12-1999
Bachelor of Arts - BA from Western Michigan University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Fort Lauderdale, Florida, United States Job Level : N/A Designation : Head of Video and Social at Meadowlark Media
URL has been copied!

Insights For Selling To John

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from John

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They like to perform full analysis and can take time to make any decision.
  • Can John take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And John

Personality Compatibility


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