John U. Bacon

Commander
DISC Type : D

Author of seven national bestsellers at W. W. Norton & Company, Inc.

Ann Arbor, Michigan, United States

Overview

John U. Bacon is a New York Times bestselling author, public speaker, and college instructor at the University of Michigan, where he earned his B. A. in History. He writes on sports, business, and history, and is also a commentator for Michigan Public radio. People often describe him as an engaging, compelling, and great storyteller.

Outside of his professional work, John is a former high school hockey coach who led his alma maters team from worst to first. He lives in Ann Arbor and enjoys playing hockey, speaking Spanish, and playing the piano, even if he humorously claims to be average at them.

Unique fact: John won the University of Michigans Golden Apple award in 2009, an honor given annually to the students favorite teacher.

Personality Overview

Strong-Willed

Decisive

Risk-Taker

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Topics They Care About

Storytelling & Leadership
He has authored multiple bestselling books on leadership, including "Bo's Lasting Lessons, " and is frequently booked as a public speaker on the topic.
University of Michigan
As an alumnus, lecturer, and commentator, his career is deeply intertwined with the university, which is a frequent subject of his books and posts.
Maritime History
His latest national bestseller, "The Gales of November, " is a deeply researched historical account of the Edmund Fitzgerald shipwreck on the Great Lakes.

Media Appearances

John has no verified media appearances

Work History

11-2021
Author of seven national bestsellers at W. W. Norton & Company, Inc.
7-2016 - 8-2025
Author at HarperCollins Publishers
1-2015 - 8-2025
Author at Hachette Book Group
4-2012 - 8-2025
Author at Simon & Schuster
2008 - 2015
Occasional commentator/writer at Big Ten Network

Education

1982 - 1986
B.A. in History from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 37 Location : Ann Arbor, Michigan, United States Job Level : N/A Designation : Author of seven national bestsellers at W. W. Norton & Company, Inc.
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Insights For Selling To John U.

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John U. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from John U.

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will John U. move?

  • If convinced, they can reach decisions quite fast.
  • Can John U. take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And John U.

Personality Compatibility


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