Johnathan Hodge

Observer
DISC Type : ic

CEO at Vividly

San Francisco Bay Area, United States

Overview

Johnathan Hodge is the CEO of Vividly, a trade promotion management platform for the CPG industry. An experienced technology executive, he previously served as COO at Skedulo, focusing on scaling companies with product-led growth. He holds a BA in International History and German from Keele University.

Outside of his executive roles, Johnathan demonstrates a strong commitment to environmental causes. He serves as a board member for the California Wilderness Coalition (CalWild), advocating for the protection of Californias natural landscapes.

While at university, he authored a publication on the effects of the Hong Kong handover on the Triads.

Personality Overview

Assertive

Curious

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

AI in CPG
Leads Vividly's mission to apply AI to trade promotion, aiming to automate workflows and enhance strategic decision-making for consumer-packaged goods brands.
Product-Focused Growth
His leadership approach is characterized by a strategic prowess and a focus on driving growth by maximizing the value customers get from products and services.
Wilderness Conservation
Demonstrates a personal commitment to environmental causes through his role as a board member for the California Wilderness Coalition (CalWild).

Media Appearances

Johnathan has no verified media appearances

Work History

7-2023
CEO at Vividly
6-2023
Advisor at Daybreak Health
6-2023 - 6-2024
Board Member at CalWild
3-2022 - 7-2023
Advisor at Vividly
4-2020
Board Member at Skedulo

Education

1994 - 1999
BA Joint Honours from Keele University

More Information

Social Presence :

Prographics :

Exp : 26 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : CEO at Vividly
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Insights For Selling To Johnathan

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johnathan is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Johnathan

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Johnathan move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Johnathan take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Johnathan

Personality Compatibility


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