Johnny Henriksen

Examiner
DISC Type : cs

Boardmember at Foreningen for børsnoterede vækstvirksomheder

Copenhagen, Capital Region of Denmark, Denmark

Overview

Johnny Henriksen is the Founder and CEO of New Deal Group, specializing as an investor in startups, international growth, and IPOs. A former long-term chairman of SaaS company Agillic and CEO at DDB, he holds an MBA from Copenhagen Business School and has a background in advertising.

He is deeply engaged in the Nordic tech scene, frequently attending industry events like SaaSiest to connect with peers and stay current on market trends. He is passionate about fostering the regions entrepreneurial ecosystem and follows high-level corporate strategy.

Unique fact: Before becoming a prominent tech investor, he had a successful career as an advertising executive, including serving as CEO and Partner at DDB.

Personality Overview

Overcautious

Late Adopter

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

SaaS Investing
As the former long-term Chairman of Agillic and an attendee of SaaSiest, he is deeply involved in the Nordic SaaS sector's growth and investment landscape.
Startup Growth
His professional headline and roles center on providing capital and guidance to startups and growth companies, with a focus on achieving international scale and IPOs.
Brand-Led Execution
He recently highlighted that "Execution ON Brand is the new strategy" is his key takeaway from SaaSiest 2025, showing a focus on strategic brand positioning.

Media Appearances

Johnny has no verified media appearances

Work History

10-2021 - 2-2024
Boardmember at Foreningen for børsnoterede vækstvirksomheder
1-2014
President at Techtour
8-2013 - 12-2023
Chairman at Agillic
4-2012
Founder & CEO at New Deal Group
2-2002 - 4-2012
CEO & Partner at DDB

Education

Master of Business Administration - MBA from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Boardmember at Foreningen for børsnoterede vækstvirksomheder
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Insights For Selling To Johnny

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johnny is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Johnny

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Johnny move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Johnny take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Johnny

Personality Compatibility


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